The Soul Organics Story

Be pure. Be kind. Be sustainable. Be genuine.

These are the values of the people behind Soul Organics. Started in 2014, the company grew from the owners’ pursuit of good health and their desire to share this with others.

Tammi
If you doubt the energising power of freshly pressed juice meet Tammi Wharton, the founder of Soul Organics. Tammi started juicing after rejecting the prognosis of a life time of medication in her early 20’s. Instead she opted for maintaining good health through raw, natural and clean food. While overseas Tammi developed a love of cold pressed juicing and helped to transform the health of friends and the families she worked for with wonderful juice blends of leafy greens and fruit.
After returning from London 4 years ago Tammi launched her first raw juice and smoothie business. The company flourished in her small home town of Whakatāne, where she developed a loyal following through her events mobile van and a juice bar within a vegetable store.

Richard
One day, into Tammi’s shop walked Richard Gatward. On a journey back to good health, Richard had sold his business and given up work in order to cope with a debilitating liver and pancreas condition and poor health. The former car racer, entrepreneur and business coach was used to living life at full throttle. Tammi’s raw juices were part of a clean and organic eating programme that not only helped restore Richard’s health and vitality; it saved his life.

Soul Organics
The pair, commonly known as the ‘Duracell Bunnies’, share a common passion for being positive and resilient, taking risks and having fun. They believe a good business cares for people and the environment, and should not profit at the expense of either.
From the pair’s synergy, shared vision and values grew Soul Organics, which now sells a range of cold-pressed raw organic juices throughout New Zealand.